I am an MMA (mixed martial arts) fan. I even host a podcast and website about the sport.
I came across a Christian MMA clothing site today. Their tag line is “Jesus Didn’t Tap.” For those unfamiliar with MMA, “tapping out” is when a fighter taps his opponent to end the fight. Normally this is done when the losing fighter is in a grappling hold that can result in injury. An example is an armbar where a fighter’s arm is hyper-extended at the elbow by his opponent. If the hold continues, the fighter’s arm would be broken. The fighter will tap out to prevent the injury but admits defeat in doing so.
The site’s explanation of their tag line:
Jesus Didn’t Tap was one of the first Christian based MMA clothing companies to hit the scene. In the sport of Mixed Martial Arts, to “tap” is to quit or give up. The message of the Jesus Didn’t Tap line is that Jesus didn’t quit after going through unimaginable suffering and pain when he was crucified on the cross.
I am not sure what I think about it. I kind of like it. MMA competition is physically punishing but nothing compared to Jesus’ crucifixion. Maybe it will be effective to MMA fans. I think it is a message which can resonate with them.
Thoughts?
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